Small business marketing packages are a collection of online and offline strategies designed to help a small business grow revenue and market share. These strategies can be implemented in-house, through an agency, or by a combination of both. Regardless of how a small business chooses to handle its marketing, there are some key strategies that should always be part of any package.
One of the most important tools in any small business marketing package is SEO. This includes search engine optimization, on-page and off-page SEO, and local SEO. SEO ensures your small business website appears high on SERPs, which in turn helps you drive new leads and customers to your website.
On-page SEO focuses on optimizing your site so Google and users can better understand its content. This includes adding NAP (name, address, phone number) and location data to your website, ensuring the information is consistent across all platforms. Off-page SEO, meanwhile, involves building and managing your online reputation by ensuring the information about your business is accurate and updated in online directories. Adding local business schema to your website is another way to improve SEO performance.
Getting more people to engage with your company and visit your store or website is essential for any small business, and digital marketing strategies are often the best place to start. From social media to video advertising, there are a variety of ways to reach your audience and bring in more customers.